by Jonathan van Bilsen
Airlines are increasingly offering passengers more influence over their in-flight experience, through seat selection. Recently, certain airlines have introduced new features which even allow passengers to choose seats based on their preferences regarding who they might sit next to. This move, however, has sparked debate, with some regulators questioning the fairness of these policies.
One of the most notable changes comes from IndiGo, India’s largest low-cost airline. They have started testing a new feature on their seating plan, specifically aimed at female passengers. Women booking seats are now able to see which seats are already occupied by other women, helping them to choose accordingly. This feature is not visible to male passengers, as it was designed in response to concerns raised by women in an IndiGo survey, who indicated such a system would make them feel more comfortable during travel. Similar arrangements exist in trains and buses across India, to reduce the risk of sexual harassment. While this marks a first for the aviation industry, it remains to be seen if others will adopt it.
Japan Airlines has also introduced a new seating option, but with a different focus. Their system allows passengers to avoid sitting next to children under the age of two, providing an option for those who might prefer a quieter flight.
For many, seat selection offers an added sense of control. In the UK, airlines like British Airways and EasyJet, allow pre-booking of seats for free or at a varying cost, depending on the ticket type. Those who prefer not to pay, are allocated seats at check-in. In the US, meanwhile, United Airlines has introduced a feature on its app, which automatically assigns passengers their preferred seat if it becomes available.
Despite these conveniences, seat selection is not always viewed positively. A 2018 Civil Aviation Authority report highlighted concerns about the effect on passengers with accessibility needs. In many cases, airlines separate groups of travellers which can include those relying on a caregiver, unless they pay extra for seats together.
Seat selection also comes with a price. A ‘Which?’ survey revealed families may need to pay significant fees to ensure they sit together, though they often end up sitting together anyway without paying. While it may offer peace of mind, the decision, to pay for pre-booked seats, often depends on the airline, and the risk of being separated.
As for finding the best seat, websites like SeatGuru.com offer guidance, based on plane models, and some travellers prefer certain positions to avoid turbulence or increase comfort.
I for one, am just happy to get on the plane… as long as I sit in the front row.
Jonathan van Bilsen is a television host, award winning photographer, published author, columnist and keynote speaker. Watch his show, ‘The Jonathan van Bilsen Show’, on RogersTV, the Standard Website and YouTube and follow his adventures at photosNtravel.com
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